Change4Life launches new Be Food Smart campaign

A new campaign that highlights the surprising amount of sugar, saturated fat and salt found in everyday food and drink has been launched to encourage parents to ‘Be Food Smart’ and take control of their children’s diet.

Without realising it, we are all eating too much sugar, saturated fat and salt.  Over time this can lead to harmful changes on the inside and increases the risk of serious diseases in the future.  Childhood obesity is a growing issue with figures showing that in England, more than 1 in 4 children aged 4-to 5-years-old and more than 1 in 3 children aged 10 and 11-years-old are overweight or obese.

The Be Food Smart campaign empowers families to take control of their diet by making healthier food and drink choices.  The free app works by scanning the barcode of products, revealing the total sugar, saturated fat and salt inside and providing hints and tips adults plus fun food detectives activities for kids.

The campaign also includes distribution of 4.6 million free Be Food Smart packs to primary aged children and their families at local events across England.

The Be Food Smart app is available from the iTunes store or Google Play, more information is available here.